The Antithesis of the Megaphone of Media: Social Media

I suspect that social media is popular because it gives everyone a form of expression, regardless of what platform(s) you decide to use. If you're a shutterbug, you've got Instie to play on, if you have half baked quips, you can tweet your heart out, and if you like collecting people, there's Facebook. But what's even better is that every now and then, people take a few moments from self-promotion to respond to other's people inane thoughts. The inspiration of this statement was my dining experience this week. As some of you may remember, I've been fine-dining in jeans and a t-shirt before, so it shouldn't be that shocking that I'd decide to go out to dinner immediately after working out. But then there's a wait, and my two roommates leave me by myself to go pick up one of their credit cards. So now I'm looking slumpy AND alone.

So I take out my phone to look busy, and decide to tweet, "Alone and sweaty @CapitalAleHouse. #LifeIsGood #rva."

Then I put my phone away and people watch a bit. My roommates make it back, and we eventually get a table. We dine on $2 burgers and ginger ale (okay, so the ginger ale was only me). And then we go home.

I hop back on Twitter, like I do most nights before bed. AND THEN I NOTICED THAT CAP ALE RETWEETED AND FAVORITED MY TWEET! Lawd, I was cracking up. I tag people constantly in tweets, and everyone ignores me. Except for the one time I tweet something minimally embarrassing and rather silly. Being listened to is fun.

And I would go as far to say I'm not the only one that thinks so. Part of my job is monitoring our social media accounts, so I run searches multiple times a day with various spellings of our names. And I respond to people that are talking to us or about us. And it usually catches people off guard, and I love it. Most of the time, people appreciate it, but every now and then people are just complaining and not actually looking to engage in conversation with me.

But let's focus on the good: people genuinely seem excited when I reply, favorite or retweet them. They thank me for listening, they throw us a follow, or shout us out. And I like it because it's content I don't have to produce. So let's do that more often: listen. There's a lot of good stuff happening on social media, if only we all actually listened to each other.

Sorry for the Spam

Last night, I was pretty excited to try out this new website I had found that marketing itself as a place for people to communicate with others that share their interests on Twitter. In my head, that meant it was a forum for tweet chats, so I signed myself up and then went ahead with selecting industries and topics I was interested in. The next step seemed a little blurry, as I didn't fully understand where exactly the tweet chats were going to occur, but I allowed access to my Twitter account regardless, because that would make sense for them to have so I could tweet to all of the accounts of similar interests, right?

Wrong. So, so, so wrong. And if it hadn't been for my favorite internet troll of a friend, I would never have known what a pile of wrong I had stepped in. Here is what my twitter feed looked like to me yesterday:

And here (apparently) is what my new forum posted on my behalf:

Great. I accidentally signed myself up for a spam followers generator. And you know what's even more saddening: it promoted that I got 882 new followers, and I didn't even get any new followers, nor do I even have 800 followers.

If this all isn't embarrassing enough, what's worse is that I can't even delete them because I CAN'T EVEN SEE THEM. My only course of action, now, has been to delete them out of my access list. So the lesson here is clearly don't give out Twitter access to just anyone, even if they make it sound like a nice place to go and discuss your feelings, because they may be tweeting out creepy spam to all your friends.

Mean Tweets

So one of the best things I've seen lately is Jimmy Kimmel's "Mean Tweets" segment. He has quite a few versions of them, but my favorite is the music version (probably solely because of Lil' Wayne's tweet and his reaction). Anyways, the main premise is celebrities reading mean tweets that people have sent out about them/ to them. It's hilarious how incredibly rude some people are, but also goes to show how detached people are from what they say on social media. Hell, I'm even guilty of it to some extent. And now, in some twist of fate, part of my job is going through what people are saying about my company on social media and try to mediate when I can. One of our primary tactics for fundraising is through commercials, which, to put it gently, really aims to evoke massive amounts of pathos from viewers in order to get them to donate. The spokesperson is a fatherly looking, older gentleman and takes a grunt of the cyber-bullying that our organization faces. I really hope he doesn't have a twitter, because people are not very nice about the poor guy, when all he is trying to do is raise some money for our cause.

From being called a "fat dick" to an "ugly santa claus in the off season," he gets absolutely ridiculed on a regularly basis. I am still fairly new and have not personally met him, but I would assume- as he actually contributes to the cause which he is advocating- that he is not actually a dick. And he actually isn't even THAT fat. I mean does he have  few extra pounds? Sure, but I would not so much to even categorize him as fat. And regardless of if he is, I am not sure why that takes away from his humanitarian effort.

What I wish more than anything is for people to press the pause and think about why they are so passionately rude to people online.  What has any celebrity done to you, or our spokesperson for that matter? What gives you the right to ridicule someone just because there is an open forum for it? Maybe before pressing the send button, consider that the person that you are saying that about might actually read it, and it may even hurt their feelings.

Why Throwback Thursday is the best social trend ever

So, based off of the title of this post, you may be able to infer that I am a huge fan of the #tbt / #throwbackthursday hashtag. Beyond being a relatively easy trend to keep up with, it really brings to life social media. I love looking at baby pictures, so that is the first reason I like throwing it back. Just ask my friend whose house I stayed at and stalked out all his pictures of the baby version of himself. I also find myself to be a pretty stunning baby, so there's that.

Beyond babies, I also am a fan of any reason to stalk myself, and throwback Thursday is the perfect reason to scroll through every picture of myself on Facebook. The weekly dash of nostalgia is a really welcomed distraction in my schedule.

From a professional standpoint, there are two solid reasons that throwback Thursday is a blessing. Firstly, it's a great way to recycle content without anyone being suspicious! It's actually a great self-serving way to get second legs out of material without anyone calling you out on it. Second of all, it gets you involved with a well-known and popular trend. It's a pretty easy way to seem hip without having to try too hard.

From what I've gleaned about my readership, people seem to like my embarrassing stories more than my business ones, so back to me. I take throwback Thursday as a way to show off how cute I was as a baby and how totally awkward I was in my teen years (you are welcome world!). To get in on the action, check me out on Instagram and twitter (@sarawoznicki) for this week's family photo circa 2008.

What's been your best throwback post?

The Top 3 Revelations of the Week

A few years ago, a professor said that everyday you should write down three good things that happened to you. Of course I tried it and only completed two days worth before I forgot about it. So now I've set my sights a little lower, and came up with three pretty cool things that happened to me this week that I didn't even know could happen. 1. Cyber coffee: It's no secret I am a disaster until I get a cup of coffee in the morning, so naturally when I got an email saying that someone sent me $10 to Starbucks, it was the highlight of my morning. Then my day got even better when my ex-professor tweeted me a free cup of coffee. Who even knew you could do that? I didn't until now, but what I do know is that combines my two favorite things: social media and caffeine.

2. I have loved Fall Out Boy since the beginning of time, but have never gotten to see them live until this week! I am always nervous to see bands live in case they suck and then I won't like them anymore, but I wasn't too concerned about that happening in this case, as all my friends said they were good live, but they totally exceeded my expectation. There's something about being surrounded by a huge mass of humanity that all adore the same thing as you that just makes you feel all warm and fuzzy inside. The feeling I got from seeing the band I loved most in high school is something I can't even explain, or even thought I would feel as strongly about. There's nothing in the world that feels as good as music.

3. I discovered Pinterest analytics, which I didn't know existed until this week, and was able to prove its worth to some new guy that flat out told me social media held no value. By being able to demonstrate the high click through rate to the website not only made me feel like I am actually useful, but also silenced the smug new guy. Boom.

What would you add to your list of 3?

Being a Small Fish in a Big Pond

There's something to be said for working in a small office and wearing a lot of hats, but there's even more to be said about being a gopher in a cubicle. I always thought small office work was more for me. Everyone would know me, I'd have more responsibility, and would have an opportunity to do more. To some extent, some of that was true, but there are more reasons to love a large office than I expected. I originally thought that I would be "just a number" at a large company, but I've never felt like that. Since day one, which admittedly was only a week and a day ago, everyone in my department either knew who I was, or at least was aware of my presence. My team makes the large office seem small. We work together and make the cubicle laden place seem like a little community. Coming from a small office, it is actually nice to be surrounded by so many people that are willing to help and bounce ideas off of. I have felt more creative and inspired with all of the talent that surrounds me daily.

Another myth I had in my head about large offices was that you only do one thing over and over again. Again, I am only in my second week, but there is much more content coming in, so while my role might be more narrow, there is actually much more variety now. Also, because I am doing a more narrow job, there is more potential for me to become really, really good at something, rather than workable across a variety of tasks.

I was also nervous about a large office because I thought there would be less trust in me. I could not be further from reality. Because they did intense background checks, several panel interviews, and a skills assessment, they were aware of my capabilities coming in, and therefore trusted me almost instantly. With a vetting process, I was posting tweets on my second day. By my second week, I have been granted full access to all social media accounts, given a phone and an ipad, and encouraged to offer my input at meetings.

My last major concern about a big office was I figured I would have less potential to make things happened. I pictured working at a big office being essentially like having my hands tied, in that there would be so many standard operating procedures that I would have no opportunity to be a change agent. However, being in a big company gives you opportunities to use all of these resources that are simply not available in a smaller office. If I think a Facebook post should be boosted, there is a budget for it. If I need color coded stickies, there is a whole office supplies closet to raid.

Beyond just overturning every notion I had about working in a large office, there has even been additional perks that I never expect. The obvious perks are tangibles like a new computer, a huge monitor, ipad, and iPhone with less flashy perks such as retirement plans, benefit packages, and life insurance also adding to the list. But beyond all of those work perks, there's something to be said for being surrounded by people constantly. While sometimes human interaction takes away from work, it drives me to work harder. When you are constantly seeing other people work passionately towards the same cause as you, there is no way you can slack off. While I can only see one way to get something done, there are constantly other ideas always improving my work.

So while I may be a small fish in a big pond these days, I'm a highly important little guppy making the ecosystem healthier.

The Changing Times of Social Media

Disclaimer: This article is all my opinions backed with nothing except my experiences. Disagree? Great, write it in the comments. I wish I was one of those people that was cool enough to be on MySpace, but my dad was too concerned about online trolls to allow me to be on that site, so I was a late bloomer on social media and didn't get a Facebook until senior year of high school. Despite my late start, social media has changed vastly since I began roughly five years ago. Facebook used to be the mecca of all things social media and nothing else mattered. I'd say Facebook is being dwarfed these days. Maybe not by one other site taking over its reign or its universal appeal, but Facebook isn't quite the end-all-be-all that it used to be. Here's the evolution/devolution of every social media site on my plate:

Facebook: When I joined Facebook, all my friends were already on it, and now 97% of everyone in my age bracket is on Facebook. While that's a whole lotta people, I don't see Facebook as that big of a deal to me anymore. It's a part of my life, but not as consuming or entertaining as it used to be. Since everyone's on it, there's too much happening and I feel like I can't concentrate on anything in particular anymore.

Purpose of medium: I use it to keep track of friends, sort of like a rolodex. It also serves as my photo album, as I never take pictures anymore. Do I post my feelings on there? Hellz no and you'll bother me if you do. It's too wide of a network for you to be splattering yours emotions everywhere. Keep it in check.

Award: My first love. Facebook will always have a piece of my heart but it isn't my primary concern anymore.

Twitter: I actually joined Twitter right when it came out, and then quickly deleted it. I didn't understand it and I had no one to follow that I knew. Then I took a social media class that forced me to get Twitter. And I HATED IT!! People were just whining all the time and sending out stupid links and for the life of me I could not figure out why anyone would be on it. Then I took another social media class and refined my list to useful, newsworthy sources and next thing I knew, I loved Twitter. I love the simplicity. Coming from Facebook, where there's so much happening (events, groups, messaging, posts, polls, etc. etc.), I embraced the condensed nature of the medium.

Purpose of medium: I use Twitter to entertain me, as well as gather news. I follow friends, but mainly I like Twitter for news and entertainment. In good fashion, I use Twitter most to keep abreast of social media and technology changes.

Award: My favorite and most-used.

Instagram: I just got Instagram when I got a smart phone post-grad. AND I LOVE IT. It's a place to put those pictures that are too chummy for Facebook. My entire family is on Facebook, but none of them are on Instagram. I also love Instagram because it's low thought. You never have to read anything. You can just look at pretty pictures and keep it moving.

Purpose of medium: Another photo album that doesn't need to be seen by an entire Facebook network.

Award: The most atheistically pleasing

Foursquare: I am even more of a n00b on Foursquare. And you know my thoughts on it: nice try, but did not materialize like anyone would have hoped. None of my friends are on it, nor do I particularly like checking in places because I am terrified of someone stalking me.

Purpose of medium: I only stay on this social network for two reasons:

1. My boss told me I had to be on Foursqare

2. It helps my Klout score (and for no good reason, I am somewhat obsessed with my Klout score)

Award: Most likely to encourage stalking

Pinterest: I used to be OBSESSED with Pinterest. Absolutely obsessed. I pinned the shit out of everything. I'd waste hours making boards. Then I got bored and gave up and never went back. The end of that. It's probably for the best, as I was becoming a recluse planning my future wedding, babies, and closet on a budget that I will NEVER have.

Purpose of medium: Organize a fantasy life that you will never have and then feel sorry for yourself that you will never have any of it, until you read your "quotes" board and convince yourself that it will all work out in the end, since you're a strong person, or whatever that inspirational quote you pinned a few weeks ago is telling you.

Award: Most like meth, or at least I'd assume, as I've never done meth, but basically the most addicting social media site you can use.

Vine: I've never used it, but I've seen some Vines before and it bothers me that people think they're hot shit because they're "Vine Famous" and then announce it in all of their videos, like being Vine famous is something worth bragging about, when in reality it just means you have no life and dedicate yourself to taking videos of yourself all day.

Purpose of medium: To make videos of yourself to amuse complete strangers with all the strange faces and weird bodily noises you can make.

Award: Most annoying

Google+: Is this even a thing anymore?....

Purpose of medium: Wait so is it still around?...

Award: The Facebook with No Friends Award. It's tough to be social when no one is in that social network.