Yesterday the sushi chef at Kroger asked if I wanted to try a sample, and I said yes. I didn't think of the consequences. I didn't think he'd describe the roll before handing it to me (and effectively prove to me it wasn't real sushi because it contained only imitation crab). He then encouraged me to look at the other sushi offerings - some of which were real sushi since they contained tuna and salmon and not this imitation crap.

But I hadn't come to Kroger for sushi. In fact I had sushi for lunch, and do you see these prices? $9 to take home sushi and eat it on my couch? Why don't I just show up to a restaurant and order it? Am I paying for the convenience to sit close to my remote?